St Tropez is like a classic Chanel suit – it never goes out of style. In addition to the fact that the French Riviera is a destination with a timeless, classic allure, there is also something very peculiar about the unwritten dress code rules when visiting this glamorous destination. Trends come and go, but the style showcased by locals and tourists alike seems to be an everlasting trademark.
As soon as you arrive to St Tropez you are bound to see the same Breton stripes, cropped trousers, basket bags and straw boaters – staple items that defined the Côte d’Azur back in 1957. The goal is to respect the unofficial dress code while bringing a bit of contemporary flair, and with a perfect mesh of the two, achieve the ultimate St Tropez look.
What would Grace Kelly do?
When you find yourself perplexed, standing in front of your suitcase, wondering what to pack, just ask yourself this – what would Grace Kelly do? Well, as the late princess of Monaco was often spotted at yachts wearing white blouses and shirts, elevating her look with high-rise mid-calf pants, why not pay homage to the style icon and replicate the look? Add a touch of current trends by choosing a shirt that is nipped at the waist and tied to one side. Mid-calf red or navy culottes may be the perfect alternative to the high-rise pants.
Of course, a true St Tropez look wouldn’t be complete with a touch of luxury gracing either your feet of your arm, and that’s where something from the high-end family comes to play. If you decide on a classic basket bag, then the task falls on the shoes, and this is definitely a role only Chanel can play, so make sure you have a pair of this season’s hottest espadrilles by the iconic brand, just to add a touch of glamour – you are in the French Riviera now after all.
The embodiment of all things French
When wishing to achieve that relaxed, slightly undone effortless air of elegance, for inspiration and guidance turn to the girls who invented the concept – the French girls. On the days where there’s a gorgeous breeze floating around, be a floating angel in white. White ¾ sleeve blouse, such as the one created one of Britain’s hottest high-street designers Alex Gore Browne, followed by fitted but not a tight pair of mid-calf trousers, a pair of Roland Mouret Audrey sunglasses with white frames, flat sandals with a touch of gold in details.
You need a white solid handbag for the ultimate touch of sophistication, and of course, to grab that elusive French girl quality, tie your hair back and wrap a navy-white stripy scarf around your head, Brigitte Bardot style, let the ends loose so that the wind can float and move them, and there you have it – clean, classic, effortlessly sleek.
There are beaches and then there are the beaches of St Tropez, so special attention to beach attire must be paid. Tiny bikinis and casual looks just won’t cut it here; for these beaches, you need to put in the effort. The first thing you need to bear in mind is accessories – they are absolutely vital. Make a statement with the ‘90s-inspired floral platforms by Loeffler Randall Amara and then work your way up. One-piece swimsuits are not only elegant, but also very retro, and retro is the hottest trend de jour. A khaki laced back one-piece by Ephemera not only oozes the required elegance, but it`s simple yet effective colour gives you plenty of wiggle room to accessorize.
In order to wow and dazzle everyone during that dusk cocktail hour at the beach, you need a vibrant and exotic kaftan to complete the look. Luckily, there are tons of gorgeous kaftans online, that will not only elevate and transform your daytime beach look but will make you look like an absolute floating goddess. Some subtle jewellery is almost mandatory for a pinch of ostentatiousness, but in moderation, well-done hair, lifted in a tight bun, and you are ready.
While elegance and luxury are the keywords that should be your guide when traveling to a place like this, it is absolutely crucial to bring glamour to the next level when preparing for a night out. St Tropez has some of the most celebrated nightspots in Europe, so you have to create a look to match.
A red statement semi-sheer floor length flowing dress is the perfect choice, but given the current trends, you can even take a walk on the bright side and experiment with bright yellows and varieties of millennial pink that have dominated this year’s runways and make an even bigger impact. Whether you go with classic red or something along the lines of Creatures of Comfort yellow maxi dress, it is guaranteed that all eyes will be on you.