Public School’s Autumn/Winter 2012 Campaign

Public School’s Autumn/Winter 2012 Campaign

Image sourced from Public School’s Website

Streetwear with attitude and sharp tailoring is what this New York menswear label Public School is all about and has been making a splash at New York Fashion Week. The designers Dao-Yi Chow and Maxwell Osborne are a continual sensational buzz after being loved by the CFDA when they were apart of their Incubator program back in 2011. Alongside participating in the program, the design duo pocketed the CFDA Swarovski Award for menswear. Dao-Yi and Maxwell worked together previously for 5 years and had developed a strong friendship, which lead them to create Public School, a label to fill the gap they felt was present in menswear. Public School launched with Barney’s in Spring 2008, from there on their garments have graced the prestigious pages of Vogue, Marie Claire, Harpers Bazaar, Nylon Guys and GQ just to name a few.

With over 30 stores carrying this label, their seamless fusion of high fashion and streetwear has earned them rave reviews, as Jim Moore, the creative director of GQ explained to the New York Times “They have a complete vision that doesn’t exist as much on the American Fashion Scene. . . They’re part of a movement of American men’s designers being inspired by the avant-garde and not preppydom”(Read the full New York Times Article Here)

Models backstage at Public School NY Fashion Week Fall 2014 Show

Models backstage at Public School NY Fashion Week Fall 2014 Show

Photographer: Casey Kelbaugh

Image sourced from NY Times

At their recent show at New York Fashion Week 2014, Public School attracted the likes of many major front row fashion icons. With Anna Wintour and designer Prabal Gurung taking up the hot seats at the show alongside other industry names such as Alexander Wang’s president Rodrigo Bazan. Not only were the fashionistas falling head over heels for the duo’s collection but the ever-so-chic singer Kelly Rowland was sitting alongside J.Crew’s creative director and vice president Jenna Lyons, while Joe Jonas was blogging for New York magazine.

The menswear collection on the New York runway showcased luxurious black capes and wide brimmed hats to beanies, with layered shirts and knits that lead into smart casual in greys and a hint of check pattern. Public School also debuted their womenswear collection, with a tomboy-ish vibe flourishing in each garment, from black jumpsuits, relaxed jogger pants paired with oversized knits and shirts and a stunning burgundy cape that strutted down the runway on supermodel Grace Mahary (as seen below).

Models walking in Public School’s debut of their womenswear collectionModels walking in Public School’s debut of their womenswear collection - model right

Models walking in Public School’s debut of their womenswear collection

Images sourced from Super Selected

Keeping true to their New York aesthetic the label manufactures locally in their home town of NY, Dao-Yi and Maxwell pride themselves on being hands on with every detail of their designs. In an interview with The Window Barneys, Dao-Yi explained their choice to produce their garments locally “It felt only right to have everything made in our backyard. It means a lot to us—New York is the foundation to our brand and it’s in our DNA.”with Maxwell adding why it works in the labels favor to with New York “If you produce overseas, you don’t have that luxury. We’re really hands-on, and we can approve everything quickly.” (Read the full article here)

The emerging designers to break out stars of the runway are rapidly becoming the must have designer pieces for the coming season. So Make sure to keep your eye on Public School’s fashionable rising via their facebook here, Instagram here and website here.

Words By Fashion Writer: Aicha Robertson
Editor: Florence Bailey