OTW SS20 The Fashion Show You Have To Keep An Eye On During LFW


The ones to watch show is the most exciting fashion show, during London fashion week SS20. Created in 2014, this collaborative show is now in its 13th season. This show continues to be one of the most interesting shows during LFW SS20. Fashion scout one’s to watch has a crucial role in shaping the profile of design on a global scale. It gives designers the ability to express their vision and build brand awareness. It also gives the opportunity for designer to show their visions and creativity to an international audience, buyers and media as well.

The winners for the Ones To Watch SS20 are the Following:


Gala Borovic.

IA London.

Studio Adaptive.


AV 3

Originally from pessac but for years being predominantly based in Bordeaux. Mr Vincent Lapp kicked off his couture label in 2018. With a lot of dedication for mindful fashion. A fashion graduate from Central Saint Martins his collection was developed to send a message against fanaticism and religious policy following a satirical approach, and received acclaim in DAZED, Vogue Italy and vogue Italy and 1 Granary, alongside Richard Quinn selecting the label for his LOVE Magazine graduate choice.

This SS20 collection is a continuance and evolution of his past collection. The body’s are highlighted in the clothes with a classic touch. Sustainably has played a key role in the new collection. Using materials like biological cotton, natural rubber and other materials. What is also interesting is how the brand is both leather and fur free.

Gala Borovic.

Gala Borovic_2
Born and raised in Serbia. Gala boric founded her label back in 2018. After receiving two masters degrees for Fashion Design. She receives these two masters degrees at: Faculty of Applied Arts and ArtEZ Institute of the Arts in Holland.

Ms Gala Borovic she’s herself as a maximalist who loves to play and levelling up the importance of a process with the final outcome.

IA. London.

IA London_AW19_2

Is a Bristish Avantgarde Fashion brand who has their focus on artistic content in the form of distinctive clothes and accessories. IA. London started in 2017 by designer Ira Iceberg who is based in Cambridge.

The Vision of IA is a full personalised vision, that is in line with the movement towards original self-style. To support her vision on fashion the design process took stages whereby a couple of artworks were initially designed by the founder. Hand painted on the pattern. These painted designs then became the surface of IA’s clothes and incredible creative story.

Studio Adaptive Skin.



Back in 2012 Montes graduated with a degree from ArtzEZ Institute of the Arts Arnhem. Montes started his label to focus on his signature. With the support of the dutch-brand Philips. He could start with his idea’s to create fibreglass materials from his own studio in Arnhem.

Illminunosa was created back in 2013 as the first runway show at Amsterdam Fashion week in 2014. With the full support of Creative industries. Montes was able to research architect materials, and he could use professional waving machines as well. Creating materials with a luxurious look.

As London Fashion Week, always gives new and upcoming designers a stage to show their vision on fashion to a global audience. These winners are ready to show their work. We can’t wait to see these new designers at this seasons new Ones to Watch Spring Summer 2020 show. With a clear and fresh vision on fashion, we expect an exciting show.