The prolific fashion scouts, instrumental in raising the profiles of emerging design talent globally, presented this season of pioneering new designers AW17 Collections with their renowned Ones To Watch Show for this London fashion week. We took a look at what this seasons designers showcased for the AW17 collections.

 

KRASIMIRA STOYNEVAN

Graduating with a first class honours degree from the university of east London Krasimira Stoyneva’s launched her label in 2014. Krasimira Stoyneva’s iconic signature use of synthetic hair, bold prints and contemporary style has quickly become recognised globally. Her innovative use of unique materials continuously pushes the boundaries of art and fashion rewriting the limitations and possibilities of clothing and in 2014 Krasimira Stoyneva won the high commend award by diversity now.

KRASIMIRA STOYNEVA AW17 COLLECTION:

CROPED-7

 

CROPED-10

 

CROPED-2

Accreditation: British Fashion Council
Photographer: David Adkin //For WHYTT Magazine
& BE ARTIST BE ART
London Fashion Week.

 

RU CHEN

A graduate of central saint martins’ ma material futures, Ru Chen is the founder of eponymous London based label Ru. Her sympathetic consideration of the female form and clothing it as if deliberately constructing a decaying building. Reshaping and decontructuralization of garments Ru considers clothes as architects around woman’s body.

RU CHEN AW17 COLLECTION:

LFW17-283

 

LFW17-275

 

LFW17-307

Accreditation: British Fashion Council
Photographer: David Adkin //For WHYTT Magazine
London Fashion Week.

 

ORANGE CULTURE

Orange culture, the brain child of Adebayo Oke-Lawal, is a Nigerian label founded in 2011. The menswear brand is for a creative class of men who are ‘self-aware, expressive, explorative art-loving nomads’. Combining classic western silhouettes with African sensibilities, designing since the age of 10 Adebayo Oke-Lawal describes orange culture as a “movement” and since its creation the label has been featured in Vogue, Financial Times and Marie Claire.

ORANGE CULTURE AW17 COLLECTION:

LFW17-318

 

LFW17-367

 

LFW17-363

Accreditation: British Fashion Council
Photographer: David Adkin //For WHYTTMagazine
& BE ARTIST BE ART
London Fashion Week.

 

JOANNA BERLING

Referencing the sculpture of Berlinde De Bruckyere, Berling juxtaposes saccharine girlishness with an undercurrent of grotesque darkness and with a BA from London College of Fashion Joanna Berling has continued to soar stretching the limits of aesthetic acceptability in her designs and her trajectory will be an interesting one to follow this season.

JOANNA BERLING AW17 COLLECTION:

CROPED-18

 

CROPED-21

Accreditation: British Fashion Council
Photographer: David Adkin //For WHYTT Magazine
& BE ARTIST BE ART
London Fashion Week.