Éthologie Spring Summer 2015 Campaign

Image Source: Éthologie

Working with the likes of John Galliano, Alexander McQueen and Vivienne Westwood, Jasper Garvida has grown into a stand out designer with his own London based label Éthologie. Jasper loves to present the idea of those who have a strong sense of individuality through his garments, with bold and daring colours each garment has a voice of it’s own. Jasper’s strong sense of ‘self’ in his designs have taken him from strength to strength, which has landed Éthologie since it’s launch in 2009 much deserved fashion praise. With features in Vogue Italia, ELLE, i-D, V magazine just to name a few, and it doesn’t stop there, his garments have been worn by Lady Gaga, Britney Spears, Rihanna, the list goes on! As Éthologie grows, DI-FORM managed to sneak a quick interview with the budding designer and creative mind behind the label Jasper Garvida.

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Éthologie Spring Summer 2015 Campaign

Image Source: Éthologie

Tell us a day in the life of Jasper?

JASPER: Being a designer your days are never the same. You have to do many things like:

  • Designing the collection
  • Fittings
  • Business meetings
  • Staff meetings.
  • Working on the technical design area.

My time is mostly divided up in all these sections. Usually, I work 7 days a week.

Why do you enjoy being a designer?

JASPER: What I enjoy about being a designer is, I’m learning something new everyday. I like meeting new people and love to learn from other people as well.

What is your design process?

JASPER: I like to be in tune with what is going on in the world today. When I start to design a collection it’s usually based on the Ethologie woman who lives for the moment and current events. I also like to enrich my knowledge with the art world. Currently, I just finished designing for A/W ‘15

Where did you grow up?

JASPER: I grew up in the Philippines and later on I moved to Toronto.  I did a course in Fashion Design when I was in Toronto, and really got into fashion but I felt that I did not get what I was hoping for in terms of a job in the Fashion Industry. One day I opened a copy of Vogue Magazine and there I saw an ad for Central Saint Martins! I decided to apply and three weeks later I was in London. I haven’t left London since.

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Éthologie Spring Summer 2015 Campaign

Image Source: Éthologie

When did you realise you were a designer?

JASPER: My sister had a big part in this. She studies fashion as well. When I was a kid, I used to admire her fashion designs. I knew that fashion design was the thing I wanted to do. She inspired me to learn more about women and fashion altogether. In my family, fashion design is not really what my parents expected me to do. They expected me to become a doctor, but at high school I hated Science and Maths. I wasn’t good at it. I had to convince myself I was meant for fashion and so I did. I made a commitment since I studied fashion in Toronto. After graduating at Central Saint Martins I now know it is something I was meant to do for the rest of my life.

Who is the ideal Éthologie women?

JASPER: The ideal Ethologie woman is someone who is well travelled, moves in time and current. She is also a person who likes to explore. She learns new things through her exploration.

Why the name Éthologie?

JASPER: The meaning of Ethologie is, the study of animal behaviour. The Ethologie woman is basically the scientist trying to figure out behaviour but also the world.

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Éthologie Pre-Fall 2014 Campaign
Image Source: World’s No.1 Model

Lady Gaga, Katy Perry, Sofia Coppola are just a few of the celebrities who’ve worn your designs, do you ever get star struck?

JASPER: No, I don’t get star struck, because when you meet these people, They’re just normal people.

3 things you can’t live without?

  1. My phone
  2. Moisturizer
  3. Fashion

Number 1 song on your playlist right now?

JASPER: “All about that base”, by Meghan Trainor

Any future design secret projects you can let us in on?

JASPER: I’m collaborating with Philips Stein. It’s something to look out for in February!

Jasper Garvida’s designs and spirit, not to mention the array of star’s eager to be seen in his line, are the exact ingredients needed in creating the next best designer household name and we can not wait to see his proceeding collections.

To keep up to date on Jasper Garvida make sure to follow the magical journey of Éthologie on the links below

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Words By Fashion Writer: Aicha Robertson
Editor: Florence Bailey