Maarten Van Der Horst (MVDH), the self-titled label’s Dutch designer brings a little bit of obscure and quirky to the London fashion scene. His collections are both women’s and menswear lines; this Central Saint Martin graduate has created a continuous buzz from the beginning of MVDH’s conception. From a design education at the ArtEZ institute of arts to an internship at Chloé in Paris, he completed his BA releasing a graduate collection that set a bright tone for his label’s foundation. Martaan describes his label’s aesthetic as a innovative twist on masculine and feminine themes as he tells Elle UK’s interviewer Alannah Sparks “Everything we do is always cut very boxy and boyishly. One of our signature garments is a men’s shirt with a build-in bustier. And another part of the studio’s signature is that we do try to be subversive and do something unexpected with prints and colours. Its all about the surprise and having fun doing it!” (Read Elle UK’s full interview with Maarten Van Der Horst here)
Fashionista’s fell in love with MVDH’s use of the Hawaiian print shirt that walked London fashion week in his Autumn/Winter 2011-12 show. It was this collection that caught the attention of buyers and editors, highlighting not only how wearable his pieces are but also the cutting-edge approach to fashion.
The man behind the brand that is Maarten Van Der Horst
His rare perspectives on fashion has caught the attention of Topshop, with Maarten releasing his second Topshop collaboration line this year in early September and already won over the hearts of MVDH fans and fellow designers Simone Rocha and Serefina Sama. When the 2012 capsule collection was launched in collaboration with Topshop, the line paralleled his D-I-Y statements that sprung from a unique source of inspiration that Maarten shared with Dazed Digital in an interview
“Anyone could throw a petticoat over a Hawaiian shirt, but I guess the point is they didn’t. With that, comes this idea of DIY, that even with the smallest budget you can come up with something that makes a strong, personal statement. Which is totally inspired by John Waters, Divine and the rest of the Dreamlanders. Their movies have always been a great inspiration, how subversive a good sense of humour can be.” (Read Dazed Digital’s full article here)
Image sourced from Topshop’s Inside Out Blog
Maarten’s runway aesthetic transcended into his 2013 Topshop creation. Consisting mostly of the black and whites in graphic white prints seen similarly in his A/W 2013 collection, but with an invigorating punk edge spin on the garments. Each pieces stick to the boyish and boxy charm the label is known for with tailored shirtdresses and oversized shirts have a glimpse at the collection below.
Image sourced from Grazia Daily UK