Japan has one of the most developed and advanced beauty industries across Asia, with its focus on cleansing and layering hydrating, protective formulas with effective and high-quality ingredients, making its presence known in Western markets.
Erik Hohmann from YesStyle, discusses the benefits of a J-beauty routine which is minimalist, timeless and focused on everyday prevention.
Bath time rituals
In Japan, bath time is a ritual. In addition to cleansing your body, it’s also seen as a form of meditative practice, washing the worries of the day away.
To recreate a Japanese-style bath at home, add moisturising bath salts like Clover Aroma Dew Bath Salts to the tub before getting in. The Grapefruit oil in the salts keeps your skin nourished, while you relax and relieve yourself from everyday stress.
Stay in the bath for 20-30 minutes for ultimate relaxation and keep a glass of water nearby to prevent you overheating.
Deep cleansing is an important part of Japanese culture and easy to mimic with the right products.
First, remove your make-up with an oil-based cream or cleansing oil to dissolve stubborn sunscreen and makeup. DHC’s Deep Cleansing Oil thoroughly purifies your face of make-up, dirt and grime while leaving the skin perfectly moisturized.
Next, combine lukewarm water with a dime-sized amount of cleanser like Mentholatum Hada Labo Super Hyaluronic Acid Cleansing Oil. This combines hyaluronic acid – the crème de la crème of ingredients – with olive oil, which cleanses your face while maintaining and supporting the skin’s moisture level.
Instead of opting for harsh exfoliating and chemical formulas, J-Beauty has a gentler philosophy.
The Muji Sensitive Skin Toning Water is a good option, as it contains natural water from Japan’s Iwate Prefecture. Free from fragrances, colorings, mineral oils and alcohol, it refreshes and moisturizes sensitive skin.
Keep it green
Due to its proven antibacterial, anti-inflammatory and antioxidant properties, green tea – also known as matcha – is a way of life and an embodiment of Japanese hospitality.
Intense rubbing can create friction on the skin, causing irritation and inflammation, which can even lead to the appearance of fine lines and wrinkles. Patting in a product minimizes how much you pull or drag on your skin and should stimulate blood flow to help cell rejuvenation and most importantly, improve muscle tone to firm the skin.