Beyond K-Beauty – Which Asian beauty trends are next?


With Asia at the forefront of today’s beauty innovations, it’s time to shine a spotlight on the new and more understated kid on the block, J-Beauty.

Japan has one of the most developed and advanced beauty industries across Asia, with its focus on cleansing and layering hydrating, protective formulas with effective and high-quality ingredients, making its presence known in Western markets.

Erik Hohmann from YesStyle, discusses the benefits of a J-beauty routine which is minimalist, timeless and focused on everyday prevention.

1030874429 Mentholatum - Hada Labo Super Hyaluronic Acid Cleansing Oil

Bath time rituals

roberto nickson_Unsplash_Bath time rituals

In Japan, bath time is a ritual. In addition to cleansing your body, it’s also seen as a form of meditative practice, washing the worries of the day away.

To recreate a Japanese-style bath at home, add moisturising bath salts like Clover Aroma Dew Bath Salts to the tub before getting in. The Grapefruit oil in the salts keeps your skin nourished, while you relax and relieve yourself from everyday stress.

Stay in the bath for 20-30 minutes for ultimate relaxation and keep a glass of water nearby to prevent you overheating.

Deep cleansing

Deep cleansing is an important part of Japanese culture and easy to mimic with the right products.

First, remove your make-up with an oil-based cream or cleansing oil to dissolve stubborn sunscreen and makeup. DHC’s Deep Cleansing Oil thoroughly purifies your face of make-up, dirt and grime while leaving the skin perfectly moisturized.

Next, combine lukewarm water with a dime-sized amount of cleanser like Mentholatum Hada Labo Super Hyaluronic Acid Cleansing Oil. This combines hyaluronic acid – the crème de la crème of ingredients – with olive oil, which cleanses your face while maintaining and supporting the skin’s moisture level.

Bath Time Rituals_J-Beauty

Be Gentle

Instead of opting for harsh exfoliating and chemical formulas, J-Beauty has a gentler philosophy.

Replace these products with calming, hydrating toners, free from ingredients that can irritate the skin.

The Muji Sensitive Skin Toning Water is a good option, as it contains natural water from Japan’s Iwate Prefecture. Free from fragrances, colorings, mineral oils and alcohol, it refreshes and moisturizes sensitive skin.

Keep it green

Pexels_Keep it Green

Due to its proven antibacterial, anti-inflammatory and antioxidant properties, green tea – also known as matcha – is a way of life and an embodiment of Japanese hospitality.

It is also a key ingredient for many J-beauty products. Combining the love of green tea and sheet masks, LuLuLun Kyoto Premium Face Mask Tea Flower sheet mask is the ultimate Japanese skin product.

Steeped in Kyoto Uji green tea leaf extracts, green tea flower extract and green tea seed oil, it smooths, hydrates and increases the elasticity of the skin.

The technique

Another J-beauty skincare secret is its application technique. Rather than applying your product in circular motions, you should gently pat it on, moving upwards from the chin.

Intense rubbing can create friction on the skin, causing irritation and inflammation, which can even lead to the appearance of fine lines and wrinkles. Patting in a product minimizes how much you pull or drag on your skin and should stimulate blood flow to help cell rejuvenation and most importantly, improve muscle tone to firm the skin.