New luxury store founded by the prestigious high-end Romanian fashion designer Alina Roxana Moise celebrated the launch of the eagerly anticipated ‘Fashion Joint’ event in London last night. The launch displayed the first line of collections from Alina London and the Parisian fashion brand, Jitrois.
With a bachelor’s degree in Political Science followed by an MBA in Business Administration Alina later pursued her more direct interests in fashion, undertaking a degree in Fashion Marketing at the prestigious Parsons, New York. Launching her first fashion company at the age of 24. A year later, the internationally renowned Fashion. TV, awarded Alina with the prize for the best young designer and entrepreneur in her country.
Forward thinking luxury designer Jean-Claude Jitrois fashion house has pioneered the dramatic elevation of leather from a practicality into the cornerstone of couture that it is today. Established in 1983, the house has been independent for over 35 years, permitting it to remain as a unique brand image. Today the house is used as an international reference in luxury leather ready-to-wear, and was one of the Pioneers of Couture Leather.
Fashion Joint Fashion Joint is a concept store formed as an extension to Alina London Womenswear. Located at 305 Brompton Road, South Kensington, the store offers carefully selected, unique items and collaborations with a variety of international designers to deliver one-of-a-kind products. Working in tandem with Jean-Claude Jitrois, capsule collection, consisting of six dresses, shot by the acclaimed photographer, Rankin.
The Fashion Joint event attracted celebrity appearances from Mimi Bouchard, Sophie Stanbury, Jean-Claude Jitrois, Isabella Charlotte Poppius, and some of London’s finest elites attending the unveiling of this seasons capsule collection. Speaking on the the collaboration Alina stated – “Myself and Jitrois Think of the same woman, the same silhouette, the same personality. I personally have an extensive Jitrois wardrobe and it came naturally for us to collaboration a capsule collection. I am totally honoured to embark on this project with Jitrois and I hope women all over the world will wear these designs in all the amazing resorts they will travel to.”
The collection is a wonderful celebration of the female silhouette. So if you are in London it is safe to say that this collection is one that should be visited. The dresses will spark inspiration and a desire to purchase everything within the room.