Bringing a street edge to the world of boxing with a chic touch in a way that only Alexander Wang knows how to do. With his collection dropping November 6th in selected stores and online, the excitement for this collaboration has everyone waiting eagerly to get their hands on the garments! Alexander Wang told NY times in an interview about the collection that Everyone works out, Everyone’s active. Everyone sweats” he then went on to say “I live in gym clothes, When you go out on the street, it’s the uniform now.” (see the full piece on the Alexander Wang x HM Fashion Show here). The sleek and athletic campaign was shot by Mikael Jansson. Jansson’s impressive images made working out look more chic than ever and with a rumoured campaign video the excitement keeps building. The campaign featured model beauty Joan Smalls who also walked the Alexander Wang x H&M runway.
Image Source: Style Rumour
Image Source: NY Times
Alexander Wang’s fashion show debut highlighted the anticipated collection, bringing in a star studded line up of celebrities. Solange Knowles was seen rocking a new piece from the collection and Fashion bloggers galore with Susie Bubble sitting front row, near the likes of Dakota Fanning. To top off the show the guests were treated to an amazing show by Missy Elliott.
Image Source: Lainey Gossip
The parkour arena in the middle of the black runway track
Images Source: NY Observer
Alexander Wang’s sporty attire had some of the worlds most known models strutting the athletic attire down the all black runway. The show opened on a runway that transformed into an athletic arena with parkour performances all over the black blocks on the track. From rising star Binx Walton rocking a two piece with an oversized jacket and chic goggle, to Karlie Kloss who marched down the runway in a commando Alexander Wang style outfit with a sleek black helmet in hand. With heavy weights like that in the show, the fashion frenzy easily took over twitter as fashionistas from afar watched via the H&M website’s live stream of the envious fashion show.
Image Source: Style.com