Image Left Source: The GuardianImage Right Source: Hunger TV Photography: Charlie Gates

From London to Tokyo emerging fashion designers around the globe are preparing to showcase their garments to the world and DIFORM simply can not wait to highlight what the world’s fashion scene has to offer this year! So let’s kick off our fashion circuit with London Collections: Men (LCM).

The four-day prestigious fashion extravaganza took place from January 9th– 12th, attracting endless media attention due to it’s runway presentation of Maison Martin Margiela with new head designer John Galliano, who chose to showcase his first collection with the design house to London. The designer said he wanted to bring it all back to his “formative years and his beginnings in the industry – and it is intrinsically related to the city’s traditional tailoring history and heritage.” (see the full interview at Grazia UK Here)

Image Source: Hunger TV Photography: Charlie Gates

Although the anticipated John Galliano show was one of the major highlights, let’s talk about some of our favourite emerging designers, starting with

Agi & Sam

. Last year the DIFORM fell in love with the vibrant energy Agi & Sam injected into each of their collections (see previous article here) and this year is no exception. Agi Mdumulla and Sam Cotton took a nostalgic turn with their Autumn/Winter 2015 presentation for LCM, reliving what it was like to be a child. The design duo visited various primary schools, speaking to students about what colours they loved and brought the youths insights to the collection, evident in each piece presented on the runway. We saw the bold colour blocking of primary colours, red, blue and yellow on sweaters and oversized coats accompanied by unusual lego accessories that covered models faces. Following the elementary factors of school, the ‘CoolMan’ titled collection expressed the carefree mind of a young designer. Follow Agi & Sam via Facebook, Instagram & their Website.

Image Source: StyleBlazer


Image Source: The Guardian

The next designer that we loved from London Collections: Men, is

Christopher Shannon

who made a statement with his Autumn 2015 collection, where each piece reflected his feelings towards the U.K.’s largest supermarket chain Tesco. Christopher’s lux designs were complemented with solid black plastic bags to red and white striped plastic bags, making each piece a bit wittier than the next. Some sweaters also incorporated plastic bag illustrations knitted on the front with slogans such as ‘Thanks for Nothing’ and the iconic Coke cans logo Coke replaced with Broke. This collection had a very strong voice, and managed to keep the balance between slogans with strong messages and Christopher’s thoughts on society, whilst still maintaining his innovative design skills. The button up shirts from this collection showcased white, red and blue stripes sporadically placed across the design paired with black oversized black boots, giving off a cool kid 80’s vibe.

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Tell us which menswear designer grabbed your attention at this months London Collections: Men?

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Words By Fashion Writer: Aicha Robertson

Editor: Florence Bailey